PPC Manager

• Manage all aspects of Google Ad & Bing
• ReviewGoogle Analytics and identify issues and opportunities
• Strong knowledge to use Google Ads to drive a variety of online marketing campaigns
• Scaling Google ad spend whilst maintaining positive ROI
• Perform ongoing paid keyword discovery, expansion and optimisation.
• Execute tests, collect and analyse data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Knowledge & vast experience to develop PPC strategies to increase online visibility.
• Foresight to analyse and optimize pay-per-click (PPC) campaigns to increase ROI
• Manage campaign expenses, staying on agreed budget for each account, estimating monthly costs and reconciling discrepancies;
• Collaborate with a team of marketers, Google Ads specialists, and engineers& share ideas
• Use the latest Google Ads techniques to generate results for clients.& experience with Google Ads scripts and conversion tracking is highly regarded.

• A degree in digital marketing or a related business field
• Minimum 5 years of experience of Paid search & exposure of working in a Digital Agency in a similar kind of role.
• In depth knowledge of Google Ads, Microsoft Advertising (formerly Bing Ads), and Google Analytics
• Proven SEM experience and success managing PPC campaigns across Google and Bing
• Strong understanding of Google text and Shopping ads, Merchant Centre, data feed management, Gmail, Display & YouTube advertising;
• Confident in presenting themselves to clients or stakeholders and explaining their strategic thinking, ideas and results & able to work with a sense of urgency, whilst balancing a commitment quality
• Google Ad certification will be an added advantage

Interested candidates can share their resumes to “hr@webzlabz.com”